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TIC Investment Company: The Future of Build-to-Rent

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John Boniface, chief development officer and partner at Trilogy Investment Company (TIC), joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Boniface discusses how TIC emphasizes community development and resident relationships as it transitions to a vertical construction platform.

What is TIC’s approach to build-to-rent (BTR)?

TIC looks at potential developments from a social perspective, weighing the opportunities for resident relationships and shared experiences. Boniface likes to ask, “Is it driving community?” when evaluating developments. If the answer is “no,” he further analyzes and puts those dollars toward a better investment.

Boniface said, “If we’re bringing that core need, a relationship and a place to belong in a community, and if we do that well for the consumer and for our residents, that’s going to translate to demand for our communities, which translates to better returns and a good stewarding of our investors and their dollars.”

TIC recently began its transition to a vertical construction platform. This change offers investors more control and maneuverability throughout the whole process. As vertical construction commences, Boniface and other TIC leaders can optimize the business plan and ensure that every detail is integrated.

Another consideration in the Atlanta BTR market is the shortage of homes. The need for homes outweighs the current supply, which is a driving force for more BTR properties in the metro area. TIC builds in both BTR and for-sale sectors and is utilizing its investment strategies to meet the needs of residents in both sectors.

“As the macro environment is starting to invite more investment, we know that people are going to need homes,” said Boniface. “And people are going to have the ability to choose what type of environment they’re going to live in, so if we thoughtfully deliver high-caliber products, it’s going to mean something when someone hears about or thinks about a TIC community.”

What is TIC’s vertical construction forecast for 2025?

As the new year approaches, Boniface said there will be a slight disproportion between for-sale and BTR opportunities, leaning toward more for-sale projects completing in 2025. Highest and best is something that must be considered for each and every project whether it is for sale or BTR!  At present most of TIC’s BTR projects are still in the land development stage and will pick up soon.

“The land development phase offers us some time and some runway to get the right resources in place at those different locations,” said Boniface. “But in the short term, the for-sale build opportunities are going to be the large portion of what that vertical group is doing.”

Tune into the full interview above to learn more about BTR and TIC’s current projects. For more about TIC, visit www.Trilogyic.com.

About TIC Investment Company

Led by a team of investment, development, and construction professionals, TIC Investment Company provides Build-To-Rent communities for residents seeking the stability and social benefits of home ownership but rent by choice or have been priced out of the competitive housing market. Located in desirable neighborhoods near good schools and major economic drivers, these communities offer luxurious finishes and coveted amenities for like-minded families and young professionals desiring rental opportunities beyond traditional apartments. Created with targeted demographics in mind, these communities provide the flexibility of rentals with the stability, privacy, and social benefits of homeownership.

Podcast Thanks

Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. It is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.

About Atlanta Real Estate Forum Radio

Atlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.





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