Denim Marketing’s president and Founder, Carol Morgan, will once again speak at the International Builders’ Show (IBS 2025) in February. Joined by other industry leaders for two-panel discussions on marketing, Morgan will share her expertise in building an impactful brand in the home building industry and what home builder marketing experts really want builders to do with their marketing.
Additionally, Morgan will lead a session in NAHB Headquarters on what it is like to author a book. The session is designed to answer questions from participants who might want to write their own book.
As a premier industry event presented by the National Association of Home Builders (NAHB), IBS occurs annually to connect the residential construction industry and serves as a hub for education, construction demonstrations, product launches, panel discussions, workshops and more. IBS 2025 takes at the Las Vegas Convention Center. This year marks the 81st anniversary of the world’s largest annual light construction show.
Morgan will be joined by Kelly Fink of Milesbrand and Lisa Welter of JTB Homes to present the following panel discussion session:
- When: Wednesday, February 26, 2025, from 8:30 to 9:30 a.m.
- Where: LVCC – West 318
Branding often begins with designing a striking logo and selecting an aesthetically pleasing color scheme, but it encompasses so much more. This IBS session will explore comprehensive strategies for branding, from marketing a master-planned development to crafting the perfect message and ensuring social media channels also embody the brand’s identity.
Later that same day, Morgan joins Greg Bray of Blue Tangerine, Dennis O’Neil of ONeil Interactive and Barbara Wray of Wick Marketing to present a fast-paced session on what agency owners really with their builder clients would do!
- When: Wednesday, February 26, 2025, from 4 to 5 p.m.
- Where: LVCC – West 232
Dissect what works and what doesn’t and gain invaluable insights from a panel of agency experts as they share real-world insights and innovative approaches honed through extensive experience working with hundreds of builders nationwide. Hear what you should and shouldn’t be doing, when to play it safe and when to take risks. Explore the latest trends, technologies and tactics shaping the future of digital marketing. Gain actionable takeaways applicable to all levels of expertise, covering lead generation, customer engagement and more. Bring your questions as panelists offer actionable, personalized advice and offer the scoop on elevating your strategies.
So, You Want to Write a Book: Q&A with Author Carol Morgan
- When: Thursday, February 27, 2025, from 2 to 2:30 p.m.
- Where: NAHB HQ (next to BuilderBooks)
Join award-winning author Carol Morgan as she discusses her new book, Social Media Marketing for Your Business, with a special focus on home builders. Come prepared to ask questions about the process of writing a book as well as information on crafting a winning social media strategy, building brand visibility and boosting engagement.
Visit www.BuildersShow.com for complete details regarding exhibitors and education sessions at IBS 2025.
Contact www.DenimMarketing.com to learn more about having a team member from Denim Marketing present or speak at events.
