Seeking a fresh perspective on social media marketing for your business? Carol Morgan’s fifth book, “Social Media Marketing for Your Business, Second Edition,” published by Builder Books was released in Vegas at the International Builders’ Show. In this newest installment, Morgan explores the “why” of social media and how it can transform your marketing strategy, in contrast to previous books that offered more of a “how-to” approach to setting up social media sites.
“While many businesses have a presence on social media platforms, they often lack a cohesive strategy that aligns them all to drive meaningful results and achieve their objectives,” said Morgan. “The rule of thumb for redesigning websites is every two to three years, but social media strategies should be revamped roughly every six-to-12 months to stay relevant and effective in reaching target audiences.”
“Of course, that estimate varies based on industry-specific trends, platform updates and business goals, but it is a good timeframe to, at minimum, evaluate.”
With decades of industry experience, Morgan crafts marketing strategies from the ground up. She is a digital media veteran with a proven track record of blogging since 2006, leveraging new media for clients since 2007 and podcasting since 2011. Utilizing her competitive knowledge of social media and public relations, Morgan helps clients tell engaging stories, garner measurable traffic and demonstrate ROI.
Ready to take your marketing strategy to the next level? In her role as president and founder of Denim Marketing, Morgan’s decorated list of successes speaks for itself. The agency celebrated its 25th anniversary in 2024 with a year-long campaign that demonstrated every aspect of its digital marketing offerings. In 2024, Denim Marketing won 10 awards at the OBIE Awards, presented by the Greater Atlanta Home Builders Association, for social media and other home builder marketing projects.
Morgan is recognized as a visionary in the real estate marketing industry. She has been heavily involved in the industry at the national level since 2005, including chairing four National Association of Home Builders (NAHB) councils and committees. You can learn more about digital marketing from the NAHB online marketing course she wrote titled “How to Craft a Winning Digital Marketing Strategy.”
“Your website and social media can do more than just exist – they can work together to drive your business forward,” Morgan said. “In the second edition of “Social Media Marketing for Your Business,” readers will learn how to build a solid marketing foundation, set clear goals and craft a strategy that turns social media into a powerful tool for long-term success.”
Pick up your copy of “Social Media Marketing for Your Business, Second Edition” at Builder Books or Amazon.
Morgan and Denim Marketing team members are currently scheduling speaking engagements at associations, chambers of commerce, and other business association meetings. Call 770-383-3360 or visit www.DenimMarketing.com to learn more about creating a marketing strategy that fits your company comfortably.
