Navigating the Atlanta business landscape: A guide to success

Sponsored by JPMorganChase

The small business landscape is ever-changing, and Atlanta is no exception. Over the past year, businesses have faced economic challenges such as inflation and rising costs. However, according to JPMorganChase’s 2025 Business Leaders Outlook Survey, 60% of small business leaders are optimistic about the local economy. This, combined with [Atlanta]’s unique market dynamics, creates both opportunities and challenges for local business owners. Drawing from my work as a Senior Business Consultant with Chase, which allows me to work with entrepreneurs across industries, sharing three tips to help your business thrive. 

Reconnecting with your Purpose

In recent conversations with entrepreneurs across industries, I’ve found that businesses with a clear sense of purpose navigate challenges effectively but also build stronger customer loyalty. Your purpose should help guide key financial decisions whether you’re sourcing new raw materials, spending funds, or investing. 

For business owners, reassessing your purpose should be more than just an annual exercise – it should be viewed as a strategic necessity. Whether you’re a startup or a legacy business, revisiting your mission statement and recalibrating your offerings can reveal opportunities for growth and innovation. With 53% of businesses planning to launch new products or services in 2025, it’s essential to ensure these align with your core purpose. 

Review your mission, vision, and purpose statements and don’t be hesitant to revise them, as they may have evolved from when you started your business to where you are today.

Mastering your Numbers 

Oftentimes, business owners focus on driving sales or increasing clientele, but they often forget that receivable practices, invoicing on time and tracking payments can significantly impact your bottom line. Understanding your previous year’s financial performance will help provide financial clarity and lay the groundwork for sustainable growth.  

It’s recommended that Atlanta business owners focus on key metrics, such as profit and loss statements, cash flow and specific key performance indicators. As two thirds (67%) of midsized businesses anticipate higher profits this year, financial planning is especially crucial. I would encourage businesses to start by tracking cash inflows and outflows. Tools like Chase’s Cash Flow Calculator can help you visualize your financial health and identify areas of improvement.  

You don’t know your business if you don’t know your numbers. A business owner should be able to readily articulate their gross revenues and profitability for the current year and the previous two years, at a bare minimum. A business owner who’s in-tune with their numbers, even on a high level, is prepared for opportunities with a lender, a potential investor, or stakeholder. A lack of this basic knowledge may expose a weakness in financial systems and erode confidence in the owner’s business acumen.     

Surrounding Yourself with Experts

Running a business in Atlanta requires a multidisciplinary approach. Bookkeepers, accountants, and legal advisors are not just consultants but critical partners in your growth. Each of these professionals bring a unique perspective to areas of your operations, from financial clarity to legal compliance. 

Programs like Chase for Business Coaching for Impact provides entrepreneurs with access to expert guidance, helping you streamline operations, strategize your growth and navigate complex challenges such as inflation or labor shortages. According to the survey, 43% of midsize businesses plan to engage in strategic partnerships in 2025.Building a support network of trusted experts ensures you’re not leaving any stone unturned, help to set you up for long-term success. 

By reconnecting with your purpose, understanding your numbers, and building a strong professional network, you’ll be well-positioned to navigate challenges and embrace opportunity. Success in Atlanta’s dynamic business environment requires both a strong foundation and the agility to adapt. Chase for Business is committed to helping you achieve both. 

Visit chase.com/coachingforimpact for more information and resources for personalized guidance on your business journey.

The above information is for discussion purposes only. Participation in the Coaching for Impact Program is subject to availability. You should carefully consider your needs and objectives before making any decisions and consult the appropriate professional(s).