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New vantage point: Sports Illustrated Lounge in Atlanta

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When fans get off the elevator, they will see Sports Illustrated covers featuring Atlanta’s most popular athletes, including Atlanta Falcons quarterback and current Norfolk State University head football coach Michael Vick (above). Photo by Donnell Suggs/The Atlanta Voice

The view from above an Atlanta Falcons or Atlanta United game has changed for the better. The Sports Illustrated Lounge, located far above the field at Mercedes-Benz Stadium, has been open for a few weeks and offers a view of the games and concerts like no other in the city.

The 6,000-square-foot lounge allows for both sitting and standing room for watching the Falcons, Atlanta United, college football games, and the upcoming FIFA World Cup matches in 2026. With fans coming to Atlanta for the World Cup from all over the world, there is an opportunity to sell more of these Sports Illustrated Lounge tickets than during any regular-season or postseason game.

“It’s going to be one of the most desirable places to be on game days,” said Atlanta Falcons and Atlanta United VP of Ticketing Warren Parr (above).” Photo by Donnell Suggs/The Atlanta Voice

According to Atlanta Falcons and Atlanta United Vice President of Ticketing Warren Parr, construction of the lounge began in January and was completed in early July. Parr told The Atlanta Voice that 600 seats were removed from the section to accommodate the lounge’s dimensions.

“I think that it is everything we thought it would be and more,” Parr said of the Sports Illustrated Lounge. “It’s going to be one of the most desirable places to be on game days.”

The $20 Family Friendly board at Mercedes-Benz Stadium. Photo by Donnell Suggs/The Atlanta Voice

The extra room was necessary. The Sports Illustrated Lounge has two full-service bars on either side. The prices for tickets for the lounge differ depending on the sports or event that is taking place. Falcons game tickets can range between $150-$250, while Atlanta United tickets cost between $70-$80. The tickets for Atlanta United games are sold in group packages, while Falcons tickets can be purchased in singles, pairs, or for groups.

“I love it. That club is awesome for Falcons games, Atlanta United games, and concerts,” said Mercedes-Benz Stadium Senior Executive Chef Matt Cooper, who was in the press box hours before the Falcons hosted the Tennessee Titans in a preseason game. “It’s a really nice club.”

Cooper was there to talk to the press about some of the menu items available during the 2025 football season. One of those items is the Family Friendly $20 board, which will include an order of nachos, chicken fingers, a pretzel, popcorn, a slice of pizza, a hot dog, and a drink.

Photo by Donnell Suggs/The Atlanta Voice

With the views, bars, food, and the chance to watch Atlanta’s and the world’s teams play from an entirely new vantage point, the Sports Illustrated Lounge might become as popular as the magazine was in the 1960s, 1970s, 80s, and 90s.

“I can see this place being similar to the Dirty Birds Nest,” Parr said.



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