Rising hip-hop artist, Nino Paid, has just released the highly anticipated music video for his latest single “Cold World.” Directed by TNT and FOUR, the video brings to life the raw emotion and hard-hitting lyrics that Nino Paid is quickly becoming known for. The video opens with gritty, atmospheric visuals that perfectly set the tone for the track’s reflective yet intense message. “Every day they ask me what I feel like, and every day I’m praying that I heal right,” Nino raps as the beat kicks in, delivering a powerful message about pain, loss, and survival in a world that offers no mercy.
In “Cold World,” Nino Paid reveals his vulnerability, reflecting on personal losses that have shaped his journey. The track is not just a narrative of hardship but a declaration of resilience. With sharp lyrics like “I set a goal, and I hustle to get it,” Nino captures the essence of overcoming adversity. His raw delivery is amplified by the video’s stark imagery, where scenes of street life and personal struggle collide, creating a compelling visual story that mirrors the track’s theme of navigating a ruthless world. The hook, “It’s a cold, cold world,” underscores the relentless trials that Nino has faced, from losing loved ones to staying focused in the face of doubt.
This TNT-exclusive video showcases Nino Paid’s undeniable talent and solidifies his place as a force in the hip-hop scene. The collaboration between TNT and FOUR has resulted in a visually striking project that fans will not want to miss. With support growing and momentum building, Nino Paid is set to take his music even further. “We out here, no cap, next up man,” Nino confidently states as the video closes, signaling that this is just the beginning of his rise to the top. Check out the official music video for “Cold World” now on all platforms.
