Podcast: Play in new window | Download
Subscribe: Podchaser |
Chris and Clif Poston, principals with Traton Homes, join host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, they discuss the growth of townhome development and what is available in the Atlanta market.
What makes townhomes so appealing in today’s home market?
The demand for townhomes has increased as homebuyers desire smaller homes near community centers and local attractions. With home prices consistently rising, affordability is a driving force for buyers and the perk of landscaping and exterior maintenance being included in their monthly HOA fees is enticing.
Clif Poston said, “We’ve got townhouses near a lot of different smaller municipalities, but I think it’s a lifestyle allowing people to choose a smaller home and kind of giving up a little bit of space and maybe some yard space to be able to have accessibility to the local areas that they want to be in.”
Traton Homes also utilizes amenities, such as dog parks, pools, cabanas and pickleball courts, to bring a sense of togetherness to the residents in its townhome communities.
What is the demand for townhomes in comparison to single-family, detached homes?
Townhomes are taking over the urban housing market because of higher development costs. People want to live close to dining, shopping, recreation and medical centers, but it is difficult to build affordable, single-family homes in the city.
“The rising cost of development is because in the closer in areas, you’re using somewhat of the leftover land, which drives higher development cost,” said Chris Poston. “So, there’s not tracks of land available to go put nice, detached subdivisions in.”
“A while ago, our slogan was changed to ‘Altogether More’ and that encompasses altogether more of everything, value and design,” said Chris Poston. “So, I think we look at it as saying we’re going to offer you a good price in an area, but we’re also going to give you some of the key design features that maybe separate us and put us in a different spot.”
Clif Poston emphasized that many home shoppers don’t have different expectations for townhome residences versus single-family homes, except for square footage. Many are still looking for open-concept floor plans, great kitchens and large owner’s suites, which are typical in both townhomes and single-family homes.
“I don’t know if people really change with what they want,” said Clif Poston. “I think that people just can kind of reframe and adjust their expectations as the product gets a little bit smaller and those spaces get a little bit more confined.”
Tune in to the full interview above to learn more about townhome communities in metro Atlanta. For more about Traton Homes, visit www.TratonHomes.com.
About Traton Homes
Headquartered in Marietta, Georgia, Traton Homes offers “Altogether More” to homeowners including more experience, more impressive architecture, more outstanding features and more rewarding lifestyles in more desirable locations.
Traton Homes has many exciting townhome communities currently selling across metro Atlanta, including Bluffs at Bells Ferry and Gates at Hamilton Grove in Marietta, Cherokee Township in Acworth, East Park Village and Townes at South Main in Kennesaw, River Walk Place in Lawrenceville, Wildwood Place in Powder Springs and Wilkins Walk in Mableton.
Podcast Thanks
Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. It is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.
About Atlanta Real Estate Forum Radio
Atlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.
