A Coffee Called Folks emerges as the first coffee brand born from the world of hip-hop with the official release of its debut collaboration, “The General’s Ritual,” with multiplatinum rap superstar Kevin Gates.
For the first time, the company—co-founded by branding innovator Brent Rollins and hip-hop tastemaker Josh Levine—ushers rap into the premium coffee space. “The General’s Ritual” may be purchased exclusively HERE.
As the flagship product from A Coffee Called Folks, “The General’s Ritual” consists of a meticulously crafted blend of Brazilian, Colombian, and Guatemalan beans, delivering complex orange accents and robust chocolatey undertones. Available by “The Brick” (and as addictive as it sounds), you cop this coffee by the Kilo packaged in an ornate .28 kilo (10oz) vacuumed-sealed bag to ensure the utmost freshness and premium quality. The taste was notably perfected through a series of tasting sessions between the team and Gates.
“A Coffee Called Folks satisfies mind, body, and spirit like no other coffee does,” said Gates. “When Joshand Brent first approached me, I felt like we were on the same wavelength. After I tasted ‘The General’s Ritual,’ I knew this was something that would become part of my own routine. I hope you love it as much as I do.”
About the launch, Levine commented, “Hip-hop has influenced every aspect of global culture for generations – from music and fashion to electronics and beverages. Coffee, despite being the world’s most consumed beverage, has remained untouched by this cultural force until now. We’re creating more than just premium coffee; we’re offering fans the experience of sharing their daily ritual with their favorite artists.“
Fittingly, “The General’s Ritual” speaks to Gates’s story. The “Brick” packaging instantly stands out, reflecting the iconic artist’s own journey and affirming A Coffee Called Folks as an outlier. The brand distinguishes itself as a pioneering entertainment force in the coffee space, while appealing to both hardcore caffeine connoisseurs and everyday coffee enthusiasts.
Stay tuned for more specific artist partnerships, subscription options, and news to be announced soon.
About A Coffee Called Folks
A Coffee Called Folks is the first coffee brand grown out of the love for hip-hop culture, creating premium coffee experiences through authentic artist collaborations. Each release features custom blends and innovative packaging that brings artists’ daily rituals into fans’ homes.
Kevin Gates is a rapper from Baton Rouge. He’s one of the most impactful and inimitable rappers in the industry, and he’s gotten here by just being himself. Nearly 15 years into his unbelievable career, he doesn’t chase trends, censor himself or hold back. He speaks his mind and fulfills promises. It’s why his music has racked up over 6 billion streams, 6 billion views, and dozens of multiplatinum, platinum and gold certifications. It’s why his 2013 song “Thinking With My DXXX” reached Billboard’s Hot 100 for the first time in 2022 and became the number one sound on TikTok. It’s why he has logged four top five entries on the Billboard Top 200 and seven top five entries on the Top Rap Albums Chart and Top R&B/Hip-Hop Albums Charts. It’s also why he has sold out headline tours, delivered show-stopping sets at Rolling Loud and JMBLYA, and ignited arenas with Cardi B.
Gates continued his reign with the release of his third full-length album, KHAZA. The album was supported by his KHAZA national tour with several sold-out shows across the country. He kicked off 2023 with the release of his debut mixtape, The Luca Brasi Story (A Decade of Brasil). He followed up with the release of his “Breakfast” single with the visual featuring his longtime partner, Dreka, as the leading lady. Gates is currently performing across the nation.
