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Lori Funderwhite, director of economic development with the City of Fayetteville, joins Atlanta Real Estate Forum Radio host Carol Morgan for this week’s episode. Funderwhite discusses plans to attract new investment to Fayetteville in this podcast segment.
The City of Fayetteville is working to revitalize its downtown district with new businesses and real estate development. By enhancing the commercial tax base, it can take some financial weight off its residents. In addition to bringing in new industry, Funderwhite explains that the City of Fayetteville invests in its existing businesses through support initiatives and community events.
Two large-scale developments were recently unveiled in Town at Trilith and the U.S. Soccer National Training Center.
What is the U.S. Soccer National Training Center?
The United States Soccer Federation announced Fayetteville as its new headquarters and national training center. Slated to open right before Atlanta hosts the 2026 World Cup, this new facility will bring in revenue during the event and ongoing revenue as more games and practices are held at the U.S. Soccer National Training Center. The City of Fayetteville also plans to build new hotels and other lodgings to accommodate incoming soccer fans from across the globe.
“With the headquarters relocation, there will be 400 new employees with that project working out of that facility, as well as, even after the World Cup, an anticipated 200,000 annual visitors a year for ongoing soccer events that they will be hosting at the National Training Center year-round,” said Funderwhite. “So, it’s a great opportunity. We’re very excited.”
The decision to relocate U.S. Soccer headquarters to Fayetteville was influenced by the city’s proximity to Hartsfield-Jackson International Airport and the numerous soccer-loving industry giants in Atlanta. Arthur Blank, owner of Atlanta United FC, was a major player in the decision, joined by Dan Cathy, CEO of Atlanta-based Chick-fil-A and chief visionary behind Town at Trilith and U.S. Soccer’s long-time partner, Coca-Cola. These connections were instrumental in bringing soccer’s vibrant energy and rich economy to the City of Fayetteville.
Funderwhite said, “So, it’s really a mix of several factors: a great location, great business climate in close proximity to the airport and Trilith in Fayetteville.”
What does Town at Trilith offer residents?
Town at Trilith is a 235-acre, mixed-use development that captivates residents with its elegance and charm. Development began just over 10 years ago, but Trilith has already brought in notable economic growth with Trilith Studios, residential offerings, a hotel and a wealth of shopping and dining. The second and third phases of the residential portion have begun and will feature 380 lots when completed.
Coming soon, Trilith LIVE will offer premier live entertainment. With 1,000 audience seats and multiple sound stages, this space will be the perfect location for trade shows and performing arts showcases.
Trilith provides entertainment and leisure for residents and has also driven relocation to Fayetteville and welcomed new creative professionals. As Trilith Studios and Trilith LIVE continue to establish and grow, Funderwhite says that the City of Fayetteville wants to make room for businesses that support the film and creative industries.
Funderwhite said, “It’s really an amazing project, and we’re so excited to have this as a part of Fayetteville.”
What’s next for the City of Fayetteville?
As more people relocate to Fayetteville, chasing jobs at the soccer training center and creative studios, the City intends to attract more medical businesses and technology companies that can work in tandem with the prospering industries. Funderwhite also hopes to bring new flavors for residents, including chef-driven restaurants and brewpubs. To promote wellness and add greenspace, the City is planning a series of walking trails connecting the area. Whether you walk, run or bike, the pathways provide a much-needed escape to nature.
The City of Fayetteville is very business-friendly, boasting property tax incentives encouraging businesses to move into the downtown district. It has also created mixed-use zoning that allows the City to revitalize and develop the area with modern amenities and housing.
Tune in to the full interview to learn more about upcoming developments in Fayetteville. For more about the City of Fayetteville, visit www.Fayetteville-GA.gov.
About the City of Fayetteville
Located on the south side of metro Atlanta, Fayetteville is a growing community with 20,000+ residents. The City of Fayetteville is currently working on revitalizing its downtown district, both redeveloping existing properties and inviting new businesses. In partnership with esteemed commercial architect Lamar Wakefield, the City of Fayetteville is also excited to begin development on the “38-acre Project,” which revitalizes a 38-acre tract of land downtown.
The master-planned Town at Trilith development is also a major attraction for new residents, featuring Trilith Studios, Trilith LIVE stages, residential opportunities and a unique blend of restaurants and retail. It is also home to QTS data center, one of the largest data centers in the country. Residents also enjoy top-rated healthcare at Piedmont–Fayetteville and open-air shopping at the Fayetteville Pavilion.
Podcast Thanks
Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. It is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.
About Atlanta Real Estate Forum Radio
Atlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.
