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Atlanta may be home to the busiest airport in the world, but locals don’t have to hop on a plane to reach mouthwatering flavors from around the globe. gusto!, Atlanta’s very own fast-casual restaurant offering fresh and healthy bowls & wraps (with a side of good energy) features ingredients inspired by such desirable destinations as the Mediterranean, Central America, the Far East, and more.
As gusto! continues its second decade of serving up colorful bowls with real, fresh ingredients, they’re going all-in on getting the word out with the introduction of their first official brand advertising campaign: “Taste the World.” The fully integrated campaign includes paid media placements in Georgia across cable TV, digital video, display, audio, digital out-of-home and ePrint, as well as utilizing an influencer program and more.
“The beauty of our food is that our flavors can take you around the world,” said Nate Hybl, founder & CEO of gusto! “Delivering this value for our guests is a point of pride, and an area that has made our offering unique in the marketplace since our start over 10 years ago. It has been incredibly exciting to see this campaign come to life to create large-scale brand awareness of gusto! and grow our customer base within the Atlanta market.”
Of course, this tasty trip wouldn’t be complete without a helpful hero to guide you through the menu. Enter “Gus,” the first-ever Flavor Ambassador. Like gusto!’s food, he’s international, has lots of flavor, is full of good energy, and has a very colorful personality. He’s clever, knowledgeable about food, charismatic, and sometimes a little quirky. Above all else, he’s passionate about globally-inspired flavors.
Gus has been hard at work in 2025, and he’s making it easy to see what the brand has been up to with a video series showcasing his personality and the restaurant’s wide variety of options. You can find them all right here (along with Gus’s irresistibly positive vibes) on YouTube. From mangoes and avocados to tahini dressing and sriracha, you’ll discover what sets gusto! apart in the world of healthy Atlanta food options.
More importantly, you can taste what sets them apart. Whether you’re dining in at a gusto! location, ordering for pickup or delivery, or placing a catering order, you’ll be able to choose a base like greens, brown rice, a mix of both, or a flatbread wrap. From there, you pick the flavor-packed protein that goes best with your globe-hopping dish, such as grilled chicken, spicy chicken, grilled shrimp, umami tofu, or their new panko crispy chicken. Next, you’ll select your “gusto.” That’s their signature, curated flavor combinations that include well-traveled choices like Tahini Cucumber Feta, Polynessan Chili Mango, Sweet Soy Sriracha, and Ginger Lime Peanut. All delivered right to your hands in 30 seconds or less by a team of friendly bowl and wrap experts.
“In today’s competitive fast-casual market, our new brand awareness campaign is all about capturing the essence of what differentiates the gusto! brand and product offering,” said Ryan Stein, Senior Director of Marketing. “We want to continue to build deep, meaningful connections with our guests, and to create lasting relationships that go well beyond transactions.”
Gus, gusto! and the “Taste the World” campaign are on a non-stop flight to inspire you to open your mind to a world of flavors and open your mouth to enjoy a new kind of fast, healthy meal. All without ever having to travel too far from home.
If you’re ready to join Gus on a bold, exciting, flavor-packed adventure, it’s easy to plan a trip and take your tastebuds to exotic locales. No travel agents or passports needed. Just stop by one of 13 convenient locations in Georgia from Avalon to West Midtown and plenty of convenient neighborhood spots in between.
For more information, visit www.whatsyourgusto.com and stay up to date on the latest seasonal menu options via Facebook, Instagram, LinkedIn, and TikTok.
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