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Backed by leadership across 400+ communities, 500+ industry accolades and more than 10 Community of the Year wins in Georgia, Lane charts a bold new course with a founder-led brokerage.
One of Georgia’s most accomplished new construction executives, Lori Lane, has formally launched LLANE & Co™, a boutique brokerage architected to serve builders and developers with focused strategy, meticulous execution and integrated marketing leadership—the culmination of more than two decades spent shaping how new home communities are positioned, marketed and sold statewide.
Lane’s career most recently included her role as President and Managing Broker of the New Homes Division at Berkshire Hathaway HomeServices Georgia Properties. During that time, she assembled and led what became one of the most results-driven and award-winning new construction platforms in the Southeast. Over the course of 20 years, she directed operations across more than 400 communities, facilitated over $5 billion in total sales volume and secured more than 500 marketing and industry recognitions, with multiple Community of the Year titles among them.
LLANE & Co represents the purposeful evolution of the framework Lane honed across her career. It is built to consolidate sales strategy, marketing cohesion, digital engagement and brand execution into a more agile and deeply collaborative structure that directly serves builders and developers.
“Building high-impact new construction platforms has been the hallmark of my career,” Lane commented. “LLANE & Co lets me bring all of that experience to bear in a more direct, founder-driven capacity—anchored in strategic focus, execution rigor and sustained value creation for the builders we partner with.”
Full brokerage representation remains a core offering of the firm, encompassing MLS distribution and listing platform reach. But LLANE & Co goes further by embedding capabilities that builders have historically sourced from independent marketing, PR and digital agencies—allowing them to consolidate their efforts under a single, more connected framework.
Lane underscored that this chapter is defined by purposeful advancement and sharper concentration.
“I hold my 20-year career at Berkshire Hathaway HomeServices Georgia Properties in the highest regard, and the professional growth it afforded me is immeasurable,” Lane said. “With LLANE & Co, my mission is to build with deep intention and to elevate builder services to the highest possible standard.”
About Lori Lane
Lori Lane is a nationally prominent leader in new construction sales, marketing and brand strategy. She has been profiled by Business Insider, USA Today, Yahoo Finance and other top-tier national outlets for her industry perspective and has earned wide-ranging recognition including RISMedia Newsmaker, Modern Luxury Power Player and Vogue Top Women of Georgia. Before creating LLANE & Co, Lane occupied senior leadership roles at Berkshire Hathaway HomeServices Georgia Properties, where she originated and directed the New Homes Division while also serving in executive capacities across luxury and global real estate.
About LLANE & Co
LLANE & Co is a boutique, licensed real estate brokerage specializing in new construction sales, strategic marketing, digital demand generation, social media, public relations and residential resale. Built on its proprietary The LANES™ model, the firm delivers disciplined execution, brand safeguarding and measurable outcomes for builders, developers and select real estate professionals throughout Georgia. For more information about LLane & Co., visit LLANECo.com.
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